Overwatch Greeting Card Company was founded to address a powerful and often overlooked challenge: the difficulty civilians face in meaningfully connecting with those who serve; military personnel, veterans, and first responders.

The idea was sparked by a personal experience of estrangement between close friends following military deployment, revealing just how hard it can be to find the right words to communicate with someone who’s seen the realities of service and combat.

The founder’s career in NASCAR (and a short stint in a rural volunteer fire department) opened the door to close relationships with service members and first responders, many of whom shared how tough it is - not just for them, but for loved ones - to bridge the communication gap. That mutual struggle inspired a simple yet impactful question: What if greeting cards could help close that divide?

Overwatch Greeting Cards are designed to speak the language of service. Each card pairs honest, heartfelt messaging with bold visuals and just the right dose of gallows humor. The goal is to create moments of connection, gratitude, support, or even just a laugh, for those who truly understand what it means to serve.

A Missouri-based startup, Overwatch was built from the ground up with deep military family roots and over two decades of marketing expertise in the high-pressure world of professional motorsports. The mission is clear: to become the go-to source for military and first responder themed greeting cards that genuinely resonate.

Because sometimes, the right words really can make all the difference.